Coinz
Digital loyalty rewards platform
What it is
A dual-platform loyalty rewards system with a consumer app for earning and redeeming rewards, and a merchant dashboard for creating campaigns, managing teams, and tracking reward distribution across outlets.
The Problem
Businesses in East Africa need modern loyalty systems that integrate with digital payment methods. Existing solutions are either too expensive, too complex, or not adapted to the mobile-first market where WhatsApp and SMS dominate customer communication.
My Role
Built both the consumer-facing rewards app (dev.coinzz.club) and the merchant management dashboard (merchant.dev.coinzz.club) with campaign creation, team access controls, multi-outlet support, and real-time reward tracking.
Approach
Dual-platform architecture — a lightweight consumer app optimized for mobile, and a full-featured merchant dashboard with campaign analytics and team management. Role-based access control with outlet-level permissions. Real-time reward tracking with event-driven architecture. Production-quality SEO with schema.org structured data on the consumer side.
Hardest Decision
Designing the reward economics to be sustainable for merchants while remaining attractive to consumers — finding the right balance between reward value, redemption frequency, and merchant ROI across different business sizes.
Status
Live platforms at dev.coinzz.club and merchant.dev.coinzz.club with multi-outlet support, campaign management, and team access controls.
What I'd Change
Would add analytics dashboards showing reward ROI per merchant, implement A/B testing for campaign optimization, and build API integrations with major East African payment providers.